Anatomy

The logo consists of a single lockup (A) — combining brand name and visual identity — used consistently across surfaces.

No logomark variant

The logo is always used as a full unit — there is no standalone logomark.

Brand color

The logo must use the primary brand color, except when placed on brand-colored backgrounds — in which case, use the white variant.

Clearspace

Maintain minimum padding around the logo to preserve legibility and avoid crowding.

Scaling

Scale the logo proportionally — never distort, stretch, or compress.

Placement

Use consistent placement across screens — typically top-left for headers, centered for onboarding, or bottom in branding footers.